Get Paid For Giving Your Opinion
Posted on 15 January 2008
Sure it’s great to find free, fun things to do in Las Vegas. But sometimes, it just gets better.
Someone wants YOUR opinion. Better yet, they want to pay you for it.
There’s a research firm looking to reward tourists and locals who agree to evaluate such things as new TV shows, movies, consumer products or test food. Consider that in as little as 20 minutes, you could be in and out with some extra money. If this sounds good, then go to a Test America Preview Studio.
Test America Preview Studios operates three centers in Las Vegas, all on the Strip, in the Miracle Mile Shops at Planet Hollywood (formerly the Aladdin), in the Grand Canal Shoppes at the Venetian and at the Fashion Show Mall. All are open from 10 a.m. to 10 p.m. daily.
I went by the center at the Miracle Mile Shops at Planet Hollywood location this past Sunday to check it out for myself. I walked up at 1:45 pm and was immediately greeted by a recruiter named Mark. (He said to mention that he was cute.) He quickly told me that they were looking for females to evaluate a men’s fragrance and give feedback on some cheese. He told me how much they were paying and quickly escorted me up stairs to the testing center. Here I was quickly interviewed by another associate and completed a very short questionnaire. By 2 pm I was escorted into another room lined with computers and given a vial of a men’s fragrance to smell and give feedback on the computer survey. Eight minutes later, I was finished.
I walked back to the lobby and was asked if I also wanted to give my feedback on a new movie. I said, “sure” and went back into the room of computers and watched a new movie trailer and answered questions about it. That took another 13 minutes.
My third item to evaluate was four samples of spreadable cheese. I tasted each and gave my opinion on the computer and also signed up to be added to their list of candidates for future focus groups.
By 2:55 pm, I was out the door with three checks totaling $14. Not too bad for about an hour out of my life. It was actually kind of fun! I also found out that I can go back every 90 days and do it again.
The parent company of Test America Preview Studios is CRG Global. CRG Global has been listening to the opinions of consumers since 1989, but has only had a presence in Nevada since 2005 when it opened its first Test America site along the Strip. They quickly discovered how well visitors to Las Vegas mirror America.
The firm’s analysts say the only inconsistency they have to take into account is the disproportionately large number of Californians among the roughly 60,000 people who visit their Las Vegas testing centers each year.
Tourists to Test America’s centers may be in for an unexpected treat. Among the products they test are menu items for various restaurant groups. The Miracle Mile Shops location includes a commercial-size kitchen and executive chefs and their teams come in to cook and test these menu items.
One chain recently wanted to determine the popularity of a new steak sauce. Guests were treated to full steak dinners simply to determine whether they liked the sauce. On other occasions, visitors have been paid to taste-test sandwiches and other new food creations. The over-21 group is sometimes asked to try new wines and beers.
Guests receive various amounts for their participation, depending on the length of time spent and the type of product.